Program goals:

The Bachelor in Marketing Program at BUC aims at the holistic development of the students as marketing professionals who possess a thorough knowledge of marketing concepts, principles, and strategies which enables them to be successful decision-makers regionally and globally This program is a well-crafted and engineered one, catering to the industry and labor market needs in alignment with the Oman Vision 2040.

A specially designed curriculum enables the students to analyze and appreciate various theories, principles, and concepts in the area of Marketing. Students are equipped with the required skills to analyze the market environment, frame marketing strategies, build brand image, frame promotional strategies, etc. as they possess strong knowledge in analyzing consumer behavior and attitude, they develop the competence to appreciate the various marketing strategies and principles applied across the world by recognizing the importance of culture in the international marketing arena. Students get a thorough knowledge in dynamic areas like Marketing research methods, tourism marketing, health care marketing, Supply chain management, Digital Marketing, etc

Case Study and application-oriented teaching methodologies enhance the critical thinking and problem-solving capability of students. This program enables the overall development of students to be ethically and socially responsible citizens appreciating cultural diversity and teamwork.

Destinations:

• Hospitality and Tourism Executive.
• Market Researcher.
• Sales Manager.
• Marketing Analyst.
• Service Marketing Manager.
• Advertising Manager.
• Customer Relations Executive.